It was an incredible Prime Day 2024 across the board for Recom-partnered brands, with sales totaling $15.2 million, a 109% year-over-year increase from Prime Day 2023.

A Proven Sales Impact
A record-breaking year across multiple data points, Prime Day 2024 shifted the center of retail gravity even further toward ecommerce. Recom outperformed the market 10 times over, growing sales 109% from Prime Day 2023 compared to Amazon’s 11%. 

Across 1,500+ promotions, Recom logged:

• 55 Best Deals

• 21 Lightning Deals

• 1,382 Prime-Exclusive Deals

• 68 Top Deals

• One Home-Page Exclusive Featured Deal
  
  

Outperforming the Market
As mentioned earlier, total sales increased by 109% from Prime Day 2023, a 404% increase from the prior week’s sales (adjusted for same-brand sales). It’s a terrific example of the Recom method delivering results for brands seeking fast ecommerce growth.

To break that down in more detail, compared to Prime Day 2023, Recom saw:

• A 201% year-over-year sales increase for promoted items

• A 44% increase for non-promoted items

• A 5x promotional lift
  

The numbers are just as impressive when comparing Prime Day sales to the previous week:

• A 784% increase for promoted items

• A 206% increase for non-promoted items

• A 4x promotional lift

That’s the Recom method in action: accelerating growth for our brands through world-class marketing and strategic promotions. Prime Day preparation is a months-long effort focused on proven practices that yield top-level outcomes during a now-iconic retail event.


Spending Strategically
You have to spend money wisely to make money, and that’s a key pillar to Recom’s Prime Day 2024 success. Our marketing experts were at the top of their game in delivering returns on brands’ investments in marketing spend. Recom charted:

• An 81% increase in ad spend compared to 2023

• A corresponding increase in ad-attributed revenue by 87%
  

Applying lessons learned from the previous year, our experts implemented optimizations amounting to:

• A 3% increase in returns on ad spend

• A 28% conversion rate

• A 9% cap on cost-per-click increases

• A whopping 90% increase from 2023 in impressions generated through demand-side platform campaigns
  

Delivering an Ecommerce Holiday
Prime Day 2024 was an incredible experience across the board for Recom partners. But for one particular premium beauty brand, Christmas morning came early — appropriate, given how many people consider Prime Day an unofficial national holiday.

Buoyed by full-catalog promotions, Top Deals across four Hero Items, and Prime-Exclusive Deals across the remaining listings, the brand sold 20 days’ worth of inventory in just 48 hours. With a 20% average discount across the board, Amazon Home Page placement, and a Hero Item that hit second place in its category, the brand’s Prime Day sales grew 500% versus Prime Day 2023. It’s an illustrative example of the Recom magic at work: We labor tirelessly to prepare and deliver tentpole-event results, delivering maximized value for our partnered brands. If you peek behind the curtain of Recom’s office operation, you’ll witness an orchestrated hustle that, during the event itself, extends late into the night. The tap tap tap of computer keyboards, the indistinct murmur of phone conversations, the smell of brewing late-night coffee: all heralds of a team working overtime to deliver results for our partners.

Working in constant coordination with brand partners, team members monitored real-time results during the 48-hour event and pivoted quickly when needed to ensure Prime Day 2024 was a sales event to remember.

With another successful Prime Day in the bag, our team took a well-deserved moment to celebrate our amazing achievements. At the same time, we identified several opportunities to lean in on for Fall Prime Day, and when that next Prime Day rolls around, we look forward to delivering even more impressive numbers.

Looking to make your next Prime Day a truly fine day? Recom’s experts would love to talk. Drop us a line today and see how Recom can make your brand sing when it matters most.